When is it going to get completed? Have you been hearing this, a lot from your impatient boss during the web design phase? Working with an impatient and non-technical boss in the digital industry is a nightmare. This happens when your boss does not have a clear understanding of how critical the website designing could be. You need to explain your boss, that how things roll, when it comes to web designing (Do not forget your boss is always hungry for the business growth). Telling your boss about the key points of web design will make your workflow easier, and allow him to understand, how the online mechanism is going to generate “Higher Profits” – the ultimate goal of every business. A website design is the forefront of any business which can backfire at any instance, if not designed well. The point to ponder, in web designing should be, to achieve the target of the brand image you have set for your business. Web designing is a critical profession which experiences fast track changes in its dimensions due to continuous technological advancements. The aspects associated with web designing can never be narrowed down to a definitive list, but the imperative points can be explained. Here are 8 key points that are essential for your boss to know.\r\n
1. Content of the website (Do not confuse your customer)
The content on your website is of paramount importance. This helps in setting the appropriate brand statement of your company as well. It is challenging to have the most appropriate content for your website, because the aim of your content should be, to attract your targeted niche. The ideal plan reflects your sales pitch in your content, but a piece of valuable information will also generate some interest of the customer in your website. Making your boss understand about the significance of purposeful content is crucial, not only to get yourself flying under the radar of happiness, but also, not to demand excessive information. Keep in mind, that a lot of information can be disastrous. Too much content leads the customer to confusion – it’s better to stay away from being comprehensive. Your content should be short, catchy and to the point.
2. Loading time of the website
It’s like running through mud when you are working in a complete tech-based industry and your boss has no idea about the basics. So, in order to get a few feet deep, it is essential to tell the core basics of a web design to your boss – one of them is loading time of a website. This also plays in increased efficiency of your web design. This is the era of bullet trains and it is the need of the hour for businesses to continuously revamp their strategies to survive the business in the fast lane. The customer satisfaction is imperative in such instances and it makes a huge difference that how much time, your website takes, in loading. The loading time of your website also affects your brand image with a greater margin. Higher loading time exasperates your customer.
3. Web usability
Your digital appearance speaks volumes of your brand’s value. The factor of a user-friendly website is highly critical in web design. Customers nowadays have gone highly critical, resulting in the most minimum focus rate. If your website is not mobile friendly and takes time in loading or navigating in a smartphone, then most of the customers won’t bother taking out time in opening it up on their PCs or laptops. Eventually you will lose a greater number of potential customers. The three core aspects of usability are:
- Should be efficient while using
- Quick and easy
- Allow prompt debugging
Companies should never rely on estimations. Few bosses crave for a shorter span of every project and they emphasize on getting all the projects completed as soon as possible. This shows poor project management of the manager. To avoid any such catastrophe, it is the responsibility of the manager to tell his boss about the technical aspects of the project and usability is the fundamental one. On the other hand, assessment is always a great way to scrutinize all the efforts put in by both the parties. Emphasize in front of your boss to involve each and every member of your organization in this usability testing phase, to check the client satisfaction through various mediums (smartphones, tabs, pcs, laptops etc.).This example of The Pineapple Inc. shows good website usability because it is very user-friendly and it easily loads over smartphones, tabs or any other device (Although the website’s interface is not a simple design).
4. Simplicity factor
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away” – Antoine de Saint-Exupery
The design of your website should be simple enough to keep your customers engaged. The gimmick that works is to have an aesthetic design equated with a simple interface. Simplicity in your web means removal of all unnecessary content (either graphic or information). This usually follows a simple color scheme consisting of not more than 4 colors overall. A simple web design does not mean a boring website. It can be interactive and provide valuable content but the glamour factor should not be highly visible (especially if the website is not related to fashion industry). Now the point comes, how to approach your boss and convince him to keep this simplicity factor as a priority for your web design. A number of times, bosses insist on replicating a complex web design that ultimately turn your customers away and the strategy fails. What you should do is, emphasize over the point, that your company has always been following the best practices of the industry. Create a benchmark in your chief’s mind. For instance, the example of H&m is best when comes to maintaining a simple online reputation. It is the second largest retail clothing store in US and yet maintains a much simpler image.
5. How graphical it is?
We all want our websites to have a catchy visual but it is not necessary that an attractive web design should also be high on the scale of graphics. There can be sections in your website which can be purely graphical, for instance, the gallery or a portfolio section, but besides those sections, it is not advisable that every web page of your website is cluttered with images. Never create holes in your brand image by adding extra bits, which delivers vague messages to the customer. Analyze your overall brand statement and ask your web developer to integrate graphics accordingly. Convey the significance of strategic branding to your boss and avoid being handicapped by unnecessary instructions of embodying dozens of images in your web design.
The most crucial point in web design is the factor of relevancy. Every company aims to achieve higher productivity levels in order to grow. And that’s exactly what your boss desires. Now what is the point if your boss keeps insisting on adding extra stuff on your digital platform (The argument is to keep the customer engaged)? The result is a disconnection between the customer and his desire of buying our project, because we were the ones who sidetrack his focus from our project to other things. Giving an example of search engine to your boss is an effective way of making him understand the significance of relevancy. We all have experienced the phase of figuring out the most relevant data while searching on Google. But the concept of relevancy differs for humans and search engines. There are certain aspects of relevancy when it comes for a brand to attract a customer. The first thing to start with relevancy is your customer profile/persona. You cannot create any design that can attract everyone. Your factor of relevancy is totally dependent on your targeted audience.This is the example of a segment of “working women” at the managerial level. The example shows that a customer’s profile should reflect the basic idea of “Who is going to buy your product?”. Creating your customer’s profile not only helps you in targeting your audience digitally but it also helps in other branding strategies as well. Then comes the second part of relevancy, which is, to identify your customer’s intent. This can be done by strategizing a list of keywords based on your customer’s profile. You should be able to interpret your customer’s intent according to their behavior. The last part of creating relevance is optimizing your content by putting the right keywords in the right places.
7. Conveying the right brand message
Ask the following questions to your boss. How do you talk about your brand?Do you even talk about it or just stick by the services and products, your company is offering? Do you even know the difference? Your boss wants to gain recognition among the customers just the same way as you want to have it among your colleagues. Request your boss to keep suggesting you different strategies and spend some good time over strategizing your company’s brand message through your web design. An inaccurate brand message can make your brand suffer more than your imagination. It shows that the company does not have a clear brand strategy, and when the company itself is confuse- how can one expect its customer to be confident about it. When it comes to the web design of your brand, it’s not just the content or a statement showing your brand message – it takes a lot more than that. To comprehend your brand message, you need to pay attention to your website’s logo, overall look, color palette, typography, graphics, and tone of your product descriptions. Your web design should speak volumes about the irreplaceable value which your brand aims to deliver.
8. Avoid Nickel and diming approach
One of the major mistakes, bosses make these days, is making their developer work for small pennies, which is the worst mistake they make. It requires two to tango, which means that the stereotyped attitude of “I am paying you already a lot of money so I can ask for any add on” does not work. Your web developer makes money just the same way you make from your customers. The best strategy to follow is, planning each and everything, before handing over the complete project to your developer. Have a few meetings with your developer’s team and shoot the breeze of ideas you have in your mind. A fair clarity of communication and understanding is a must. It can be embarrassing at times when you try to explain your boss about the technical facets of the online business world. It can turn into a debate or it can be a total smooth transition making every related process much efficient. It depends on your approach of how you deal with it. Procrastinate it now and learn things the hard way or face the music now and cherish your success later.