Hire Website Developers Like a Pro

By January 16, 2016Growth Hacks

It is not an easy task to head a business (even if it’s a small scale one). A person cannot be the jack of all trades. The head of the business has two choices; either hire people for different tasks or outsource them.The best part of the current industry trends is, suddenly the ecommerce world has exploded with thousands of new opportunities for small scale businesses, and sellers can reach buyers globally. Moreover, it has become the need of the hour too to go digital; as the competition level among the companies in every sector has grown furiously and many markets are getting mature within their localities. You have recently decided to move things ahead in your business or thought of a startup plan using the digital platform, and stuck on the very first step? The creative industry is not as easy as people may think. “There is always a room for improvement”, is a critical phrase in a web developing cycle. Your website developer can do wonders for you if he is the right person for the job you have selected him for. Every website is unique because every business has something different to offer. And that’s why the developer should brainstorm over what idea he has and what’s new in it. First things first, many times people get confuse between a web designer and a web developer. Picture your web designer as an interior designer for your website. Just like the interior designer has to take care of the minute details when decorating any room; in the same manner a web designer is the one who works over the aesthetics of the website. On the other hand, developer is the guy who follows the mock-ups created by the web designer. It is not necessary that your designer and the developer have to be two different people. The advancement in technology is enabling web designers to build websites without getting into the hassle of coding languages. If you want your web developer to be a pro, then first you need to have a proactive approach too. No one knows your business idea as good as you do. You need to get your facts right about the basics of the ecommerce world. Here are some key points to follow:

  • A little knowledge of search engine optimization (SEO) will also be beneficial for your understanding of why some websites always tops the list of search engines.
  • Try to write a few guidelines for the website content if you are not writing it completely.
  • Learn about linking strategies for your website.

Your web developer is not going to maintain the website for the rest of your business life. It’s you who need to step up and take charge of your own things. Research enough that you can easily analyze your developer’s skillset because he is not someone who would only be coding your website but also responsible for the overall customer pool in. Here are some key points to follow.

1. You should have the upper hand

Whenever you are outsourcing any individual or an agency for web development, never forget to include the following points in the contract;

  • All the work done by the agent is the property of the client. It includes all the design, code, content and any other related work that may have been done under this contract.

You are the client and you own all the work. If your chosen developer does not agree to include these types of points in the contract then stop right there and search for someone useful.

2. The (all in one) mail

Discuss with your developer that he should send you an email which has got the following details in it; so then, you don’t have to send your finger prints or your birth certificate (in case of any errors) to access your own website.

  • Full name of the website hosting company that is hosting your website.
  • Complete contact details of the very same company.
  • The name of the File Transfer Protocol (FTP) server with its address, username and password.
  • The name of the server language – in case of the dynamic websites.
  • Name of the prepackaged software used in your website (if any) – for instance, any shopping cart or CMS.
  • Name of the prepackaged software used in your website (if any) – for instance, any shopping cart or CMS.
  • Information related to analytics of your website.

3. Be the owner of your domain

I have often encountered cases when a client had to buy a new domain for his website, just because initially his developer bought the domain for him and after getting fired or end of contract, he sold the very same domain to someone else. That’s surely one crappy situation to deal with. There is no harm in securing your position. Make sure the domain name is registered with your name and with your email address, so then you don’t have to run in circles after the completion of the project.

4. Google is your best friend

Internet is a blessing in this era that provides you information globally. It can be termed as a compact encyclopedia and we should make as much use of it as possible for us. Before interviewing your developer, Google about the core skills like knowledge of the framework – x-browser – CSS – JS and other trendy stuff.

5. Gear up your detective skills

I am not asking you to be a Sherlock, and neither you need to be one! It is just a game of a few questions, which you need to play with. For instance, how’s your developer’s website? Does it look like the ones, which were designed back in 80s? How many broken links it has? Is the site having any useful content? Do this probing for your developer’s own site and the ones that are present in his portfolio. Talk to their team or to their manager as well, about these. Try to lookout for some pace making developers, who have got the spark to elevate your business idea into your targeted niche and work according to the benchmark of brand image that you may have outlined.

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